I'm a creative and versatile service designer with experience across a number of service design disciplines. My strengths include user research, analysis, information architecture, wireframes and prototyping, usability testing, and strategy.

User research

Sampling, interviewing and moderating to understand behaviours and motivations


Heuristic, metrics and task analysis to benchmark and surface current behaviours

Information architecture

Auditing, organising, categorising, labelling and mapping to define digital structures


Sketching, drawing and creating low and high fidelity designs to define how users interact with an interface

Usability testing

Remote, face-to-face, moderated and un-moderated iterative testing to refine products and processes


Developing frameworks to improve, measure and manage the experience across channels and devices

My story

I'm Service Design Lead at The University of Nottingham, where I work to improve the way services for students and staff are handled and represented online across campuses in the UK, China, and Malaysia. Prior to that I was senior UX designer at G2G3 Digital (part of Capita Plc) in Sheffield, and web content manager at creative consultancy The Workshop Ltd. I've worked with a diverse client base including O2 Telef├│nica, The Nuclear Decommissioning Authority, Houses of Parliament, and Sheffield Hallam University.

A Sheffield native, I returned to study design communications in the late 1990's, graduating with Distinction. I quickly built a career in digital, with roles ranging from web content developer to digital services manager. I've worked for some of the largest universities in the UK, to award winning creative digital consultancies. I have a Masters in Design Management (Distinction), where my focus was UX theory, methodology, principles and practice.

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I design digital services built around human centered principles, to create visually engaging and usable online experiences.

UoN Service Design

Digital Research Service Design

user research, service design

UoNSU UX Discovery

UoNSU UX Discovery

user research

MyNottingham app usability

MyNottingham app usability

user research, mobile

Prototyping workshop for University of Nottingham students

Prototyping workshop for University of Nottingham students

wireframes, prototyping

O2 business support site

O2 business support site

user research, IA

Manufacturing Institute website

Manufacturing Institute website

user research, wireframes, IA

St Luke's Hospice lottery microsite

St Luke's Hospice lottery microsite

user research, wireframes, IA

UK Online Centres learning interaction

UK Online Centres learning interaction

process flows, wireframes

Axisweb website

Axisweb website

product management

Introduction to Parliament video

Introduction to Parliament video

user research, storyboards

Axisweb21 campaign

Axisweb21 campaign

campaigns, product management

learndirect campaign

learndirect campaign

campaigns, interactions


I love technology, design in all its forms, music, contemporary art, photography, and the great outdoors.

On the ferry from Noydart in the Scottish Highlands

The outdoors

Noydart, Scottish Highlands

I love camping, hiking, mountain biking and exploring new places around the UK, Europe and beyond.

Four Tet performing at ATP 2011


Four Tet, ATP 2011

My musical tastes range from electronica to dub and reggae, and I've always enjoyed live music and festivals.

South Yorks artwork by Kid Acne 2012

Contemporary Art

Kid Acne, 2012

I enjoy contemporary art, design and culture, and take in as many exhibitions and events as possible, wherever I am.

Photo of Alport Valley in the Peak District


Alport Valley, Peak District

Always camera in hand wherever I go, I like to document the people, places, objects and spaces I encounter.


Masters in Design (Distinction)


Years qualified designer


Page views


Demanding cats


Drop me a line if you'd like to get in touch.